Marigolds and Memories: Looking Ahead to Día de Muertos in Old Town San Diego

Forget spooky ghosts and goblins – Día de Muertos isn’t Halloween’s cousin. It’s a vibrant, heartfelt Mexican tradition celebrated primarily on November 1st and 2nd, dedicated to honoring and remembering loved ones who have passed away. And there’s arguably no better place in San Diego to experience its magic than the historic heart of our city, Old Town.

What is Día de Muertos?

Rooted in ancient indigenous traditions blended with Catholic influences, Día de Muertos is a time when the veil between worlds is thought to thin, allowing the spirits of ancestors to return for a brief reunion. Far from being somber, it’s a joyful celebration of life and the continuity of family. It’s about sharing stories, favorite foods, music, and maintaining a connection with those who came before us.

Old Town Transformed: A Feast for the Senses (What to Expect This Fall!)

When late October rolls around, Old Town undergoes a stunning transformation. If you’re planning to visit this fall, here’s a glimpse of the unforgettable experiences that await:

  • A Sea of Marigolds & Memories (Ofrendas): Prepare to be moved by the countless ofrendas, or altars, that spring up throughout the neighborhood. Businesses, museums, historic homes, and community members create beautiful displays adorned with bright orange and yellow marigolds (cempazúchitl – the flower of the dead), flickering candles, photos of departed loved ones, sugar skulls (calaveras), and offerings of their favorite foods and drinks. You’ll find a large public ofrenda in the historic El Campo Santo Cemetery, where visitors are often invited to add their own mementos.
  • The Glow of Remembrance (Procession): The centerpiece for many is the candlelight procession, typically held on the evening of November 2nd. Starting near the Immaculate Conception Church on San Diego Avenue, hundreds gather, candles in hand, walking solemnly yet beautifully towards El Campo Santo Cemetery. Often accompanied by the poignant sounds of Mariachi music, it’s a powerful and unifying experience honoring those being remembered.
  • Music, Dance, and Art: The air fills with the festive sounds of live music, from traditional Mariachi bands to contemporary groups, often performing on stages like the one in Fiesta de Reyes. Dancers in colorful traditional costumes (Ballet Folklórico) bring energy and grace to the plazas. Don’t be surprised to see faces painted as elegant calaveras or Catrinas – face painting booths are a popular feature! You can also browse the Mercado de Arte, an open-air market featuring themed arts, crafts, and souvenirs.
  • Taste the Tradition: Many Old Town restaurants offer special menus featuring traditional Mexican dishes and festive Día de Muertos beverages. It’s a great time to try pan de muerto (bread of the dead) or savor authentic flavors.

Why Old Town is Special for Día de Muertos

Celebrating Día de Muertos in Old Town feels incredibly authentic. The historic adobes and streets, known as the birthplace of California, provide a poignant backdrop. The deep Mexican cultural roots of the community shine through, making it a truly immersive and respectful experience. It’s a community-wide effort, filled with participation from local businesses, residents, and visitors alike.

Mark Your Calendars! Planning Ahead for November

While it’s still spring, keep these tips in mind if you plan to experience Día de Muertos in Old Town later this year:

  • When: The main days are November 1st and 2nd, but festivities often start earlier (sometimes kicking off October 1st in areas like Fiesta de Reyes) and run through the first weekend of November. The procession is usually November 2nd after sunset.
  • Getting There: Old Town gets very crowded during this popular celebration. Parking is extremely limited and challenging. Consider using public transportation (like the Trolley) or ride-sharing services. Plan ahead!
  • What to Expect: A vibrant, family-friendly atmosphere buzzing with activity. It’s celebratory but also respectful. Be prepared for crowds, especially on the main days.
  • Stay Informed: Specific event schedules, performance times, and activity locations can change year to year. Keep an eye on official websites like the Old Town San Diego Guide (oldtownsandiegoguide.com) or the Fiesta de Reyes website (fiestadereyes.com) as autumn approaches.

A Celebration of Life and Love

Día de Muertos in Old Town San Diego is more than just an event; it’s a beautiful expression of culture, remembrance, and the enduring bonds of family. It’s a chance to learn, to participate, and to witness a tradition that celebrates life by honoring death. Mark your calendars and prepare to be touched by the marigolds and memories this fall.

Have you experienced Día de Muertos in Old Town before? Share your favorite memory in the comments!

San Diego’s Kids Free October promotion

🗓️ Special Free / Discount Days & Programs in October

San Diego’s Kids Free October promotion offers free admission for children 12 and under at over 70 attractions throughout the county during the month of October 2025. This initiative, organized by the San Diego Tourism Authority, aims to provide families with affordable opportunities to explore the region’s diverse cultural and recreational offerings.

🐾 Major Attractions

🎨 Balboa Park Museums

Many museums in Balboa Park participate in the promotion:

  • San Diego Natural History Museum (The Nat): Up to two kids (12 & under) per adult. 
  • San Diego Air & Space Museum: Kids free with adult.
  • San Diego Museum of Art: Free general admission on the 2nd Thursday (“Access for All Day”).
  • Museum of Us: Free admission on the 4th Tuesday of the month for residents. 
  • Comic-Con Museum: Free admission on select days.
  • Japanese Friendship Garden & Museum: Free admission on select days. 
  • Timken Museum of Art: Always free admission. 

🧪 Science & Discovery

  • Fleet Science Center: One free child per adult.
  • Birch Aquarium at Scripps: Free admission on select days.
  • Children’s Museum of Discovery (Escondido): Free admission on select days. t

🌿 Gardens & Nature

  • San Diego Botanic Garden: Free admission on select days. 
  • Water Conservation Garden: Free admission on select days. 
  • Japanese Friendship Garden: Free admission on select days. 

🏛️ Cultural & Historical Sites

  • Cabrillo National Monument: Free admission on select days. 
  • Mission San Luis Rey: Free admission on select days. 
  • California Surf Museum: Free admission on select days. 
  • Miniature Engineering Craftsmanship Museum: Free admission on select days. 
  • Children’s Museum of Discovery (Escondido): Free admission on select days. 

Please note that many of these attractions require advance registration or a coupon to redeem the free admission. It’s advisable to check the specific requirements for each location before planning your visit.

These are “free days” or admission discounts that apply on specific days or under certain programs.

Museum / SiteFree / Discount OptionNotes / Conditions
San Diego Zoo, Safari Park, USS Midway, New Children’s Museum, etc.Kids Free October – free admission for children 12 & under with a paid adultOver 60+ museums, attractions participate countywide for the month. San Diego+4San Diego Museum Council+4San Diego+4
Residents Free Days (Balboa Park museums, etc.)Rotating free admission days for San Diego City/County residents (with ID)Many Balboa Park museums participate in this program. San Diego Magazine+5Balboa Park+5Scripps Affiliated Medical Groups+5
San Diego Natural History Museum (The Nat)Free on Residents Free Days(first Tuesday of each month)Films and special exhibits may cost extra. The Nat
The Museum of UsFree admission on the 4th Tuesday of the month for residentsMust show proof of residency. Museum of Us
San Diego Air & Space MuseumFree to San Diego County residents on 2nd Tuesday(Special exhibitions, theater, simulators might still require separate pay) San Diego Air & Space Museum
San Diego Museum of Art (SDMA)Free general admission on the 2nd Thursday (“Access for All Day”)Also free for county residents on the 3rd Tuesday. San Diego Museum of Art+2San Diego Museum of Art+2

Southern California Plumeria Festival in San Diego

Plumerias, also known as frangipani, are beloved around the world for their sweet fragrance and association with tropical islands. In Hawaii, they’re often woven into leis as a symbol of welcome and friendship. Seeing them in full bloom at the festival is like taking a mini vacation to the islands—without ever leaving San Diego.

Festival Details

  • Where: Balboa Park, Casa del Prado, San Diego, CA
  • When:  September 6 &7 2025 (check the official Southern California Plumeria Society website for dates)
  • Admission: Free and family-friendly

Instagram https://www.instagram.com/socalplumeriasociety/

Facebook : https://www.facebook.com/plumerias

From Desert Blooms to Rainforest Trails: Inside the San Diego Botanic Garden

Located around 27 miles north of downtown San Diego in Encinitas lies the San Diego Botanic Garden (SDBG). The property offers a lush escape into a world of diverse plant life and natural beauty. Spanning 37 acres, this vibrant garden showcases over 5,000 plant species across 29 uniquely themed gardens, providing visitors with a global botanical experience.

Planning Your Visit

  • Location: 300 Quail Gardens Drive, Encinitas, CA 92024​
  • Hours: Open Wednesday through Monday, 9 a.m. – 5 p.m. (closed on Tuesdays, Thanksgiving Day, and Christmas Day) .
  • Admission: Adults $18; Seniors, Military, Students $12; Youth (3–17) $10; Children under 3 free; Members enjoy free admission .​
  • Tickets: Reservations are strongly recommended, especially during peak times, to ensure entry .​
  • Accessibility: The garden offers accessible pathways and facilities to accommodate all visitors .​
  • Check what is in Bloom before you go via their website

Throughout the year different events are held at the garden. Some personal highlights include the World of Orchids, extended evening hours every Thursday with special events, concerts, and the serene beauty of the Garden at dusk. During the winter holiday season the garden turns into a luminous wonderland with artistic and sound installations along a one-mile trail.

History, Tacos, and Sunshine: Why Old Town is a Perfect San Diego Day Trip

Living here in Chula Vista, we’re lucky to have so many amazing San Diego spots right on our doorstep. If you’re looking for a fun, vibrant, and totally unique outing that blends history with delicious food and great shopping, look no further than Old Town San Diego. Often called the “Birthplace of California,” this historic neighborhood is bursting with character and offers a fantastic escape just a short drive or trolley ride away.

Whether you’re a history buff, a foodie craving authentic Mexican flavors, or just someone looking for a lively atmosphere, Old Town delivers. Let’s take a stroll through what makes it such a must-visit destination.

Step Back into California’s Beginnings

Old Town isn’t just a name; it’s where San Diego, and arguably California as we know it, began. This area marks the site of the first permanent Spanish settlement on the U.S. West Coast, established back in 1769. The heart of the neighborhood, Old Town San Diego State Historic Park, preserves and reconstructs buildings from the Mexican (1821-1848) and early American (1850-1872) periods. Walking through its dusty paths feels like stepping onto a movie set, offering a tangible connection to the past.

What to See and Do in Old Town: More Than Just History!

While history is the anchor, Old Town is packed with activities for everyone:

  • Explore the State Historic Park (It’s FREE!): This is the main draw, and remarkably, entry to the park grounds and its museums is completely free! Wander through historic adobe homes like the grand Casa de Estudillo or the charming Casa de Machado y Stewart. Peek into the old San Diego Union Building (where the city’s first newspaper was printed), see vintage stagecoaches at the Seeley Stable Museum, or catch a living history demonstration like blacksmithing (check the schedule at the Visitor Center located in the Robinson-Rose House).
  • Discover Nearby Landmarks: Just outside the official State Park boundaries lie more treasures. Dare to visit the infamous Whaley House Museum, often cited as one of America’s most haunted houses (paid admission required for tours). Admire the historic Cosmopolitan Hotel & Restaurant, a beautifully restored building offering dining and lodging. Take a short walk uphill to Heritage County Park to see stunning examples of relocated Victorian architecture.
  • Shop for Unique Treasures: Forget generic souvenirs! Old Town’s shops are filled with colorful Mexican pottery, handcrafted jewelry, unique clothing, folk art, leather goods, specialty foods (like olive oil!), and more. Wander through lively marketplaces like Fiesta de Reyes or Bazaar del Mundo for a concentrated dose of retail therapy.
  • Indulge in Delicious Food: Let’s be honest, many come for the food! Old Town boasts some of the city’s most beloved Mexican restaurants. Follow the aroma of freshly made tortillas, grab a seat on a sunny patio, sip a refreshing margarita, and dig into authentic favorites. From casual taco shops to historic dining rooms, your taste buds will thank you.
  • Soak Up the Festive Atmosphere: Especially on weekends, Old Town comes alive with the sounds of live mariachi music and the twirling colors of Ballet Folklórico dancers. It’s a vibrant, festive energy that’s simply contagious.

Tips for Your Old Town Adventure

  • Getting There is Easy: Old Town is conveniently located near major freeways and is a major hub for public transit. The Old Town Transit Center serves the MTS Trolley (hop on the Blue Line right here in Chula Vista and transfer to the Green Line!), the Coaster train, Amtrak, and numerous bus routes. Taking transit is highly recommended!
  • The Parking Quest: While there are several free public parking lots surrounding the park, they fill up veryquickly, especially on weekends. Street parking is also limited. If you drive, arrive early or be prepared to use a paid lot. Seriously, consider the Trolley!
  • Budget-Friendly Fun: Remember, exploring the State Historic Park and its museums is FREE. It’s a fantastic value outing. You’ll only need money for food, shopping, or specific attractions outside the park like the Whaley House or paid tours.
  • Best Times to Visit: Old Town is great year-round. Weekends and event days (like Cinco de Mayo or Día de Muertos) are the most lively but also the most crowded. Weekdays offer a more relaxed experience. Always check the hours for specific shops or museums you want to visit, as they can vary. Plan for at least a few hours, or easily spend half a day or more!

Ready to Rediscover Old Town?

Old Town San Diego offers a perfect blend of education, entertainment, delicious food, and unique shopping. It’s a place where history feels alive and accessible. So, whether it’s your first visit or your fiftieth, consider heading up to Old Town for a day trip – it’s a fantastic reminder of the rich culture and fascinating past right here in our San Diego backyard.

Have you been to Old Town recently? What’s your favorite spot? Share it in the comments!